Adapt with Intent

Helping Leaders Unlock Opportunity in the Longevity Economy.

Longevity and demographic shifts are reshaping the way we work, learn, and retire - creating both challenges and untapped opportunities. We are entering a new Game of Life, where traditional career paths, education models, and financial systems must evolve to support longer, more dynamic life stages.

Our mission

Who we are

Adapt with Intent is a strategic advisory firm helping leaders unlock opportunity in the longevity economy. As longer lives and demographic shifts reshape how we work, learn, and retire, organizations must adapt - or risk being left behind.

Our insights are powered by a global network of the world’s leading longevity institutions, including Stanford Center on Longevity, Yale School of Management, and CoGenerate, as well as the foremost longevity experts and grassroots innovators actively shaping the future. We work with a select group of forward-thinking leaders and organizations who recognize that longevity is more than a demographic shift - it’s a strategic imperative.

Through high-trust advisory and exclusive engagements, we ensure decision-makers have the strategic foresight needed to lead in an era where people live and work for 100 years.

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our offerings

What we do

We help organizations future-proof their workforce strategies, rethink retirement models, and design innovative approaches to long-life learning and transitions.

We translate cutting-edge research and real-world innovations into tailored strategies that drive business impact. Through boardroom briefings, leadership offsites, and high-trust advisory, we provide executives and boards with the intelligence and frameworks needed to turn longevity into a competitive advantage. Whether through exclusive strategic briefings, innovation workshops, or keynote engagements, we equip leaders with the tools to act decisively and stay ahead of industry shifts.

The longevity economy is here - are you ready to lead?

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In today's landscape of increased longevity and diverse age demographics, institutions and business leaders are presented with a profound opportunity: to pioneer fresh approaches that leverage the richness of a multigenerational society while simultaneously constructing vital infrastructure to support encore careers and lifespans reaching 100 years.

I admire the pioneering work of Adapt with Intent, collaborating with leaders in higher education, financial services, and human capital. Simon and Kyra are helping leaders shift their mindsets, rethink their customer and workforce strategies, and reimagine how to support extended careers and lives.

Marc Freedman

Founder & Co-CEO of CoGenerate

Adapt with Intent stands out for their expertise in longevity and demographic shifts, taking a collaborative approach that transcends traditional consultancy. Adapt With Intent played a crucial role in collaborating with my leadership team to develop and pilot an innovative strategy that integrates intergenerational collaboration into our work-integrated learning models. I look forward to continuing our work with Simon and Kyra as strategic partners to evolve the future of work and learning.

When I retired almost 10 years ago after a successful 38-year career in financial services, I thought transitioning to retirement would be easy. After experiencing "retirement shock", I spent the next 6 years researching retirement, resulting in a best selling book "" based on the realization that there is a new era of retirement emerging that is no longer full stop and requires planning beyond just the financials. I am thrilled to see the work that Adapt with Intent is doing with senior leaders in financial services and higher education to develop longevity strategies and create the structures and pathways I wish I had when I transitioned to retirement.

We engaged Adapt With Intent for a workshop to develop a united 'One Sun' vision of how retirement is evolving with the heads of marketing from our Canadian business unit. The workshop exceeded our expectations & catalyzed a shift in our collective mindset. The experience fostered empathy among our team for the non-financial aspects of retirement and provided invaluable insights into the evolving nature of retirement. Through engaging discussions and thought-provoking exercises, Adapt With Intent helped us realize the necessity of modernizing our mindsets and institutional structures to support 100-year lives.Simon and Kyra have deep expertise in longevity and reframing retirement, and their workshop has set us on a path toward meaningful change and innovation.

Who we are

What we do

Some of the clients we have helped

Organizations Adapting to the Future